Why is the Follow Button Green on Instagram?

Author: Amresh Mishra | Published On: August 6, 2023

The green follow button on Instagram is a deliberate and strategic choice influenced by color psychology. Green is associated with positive emotions, growth, and action, aligning perfectly with Instagram’s brand identity as a platform for creativity and community engagement. This article explores the intriguing reasons behind Instagram’s green follow button and its impact on user engagement and brand recognition.

User Interface Design

The significance of color in user interface design:

Color holds immense significance in user interface design. It plays a crucial role in evoking emotions, guiding user behavior, and establishing brand identity. Designers actively choose color palettes to create visually appealing interfaces, ensure readability, and enhance user experience. Warm colors can evoke excitement or urgency, while cool tones promote a sense of calmness and trust. By thoughtfully employing color, UI designers can actively influence user perception and drive engagement.

The psychology of green color in UI/UX:

The psychology of green color in UI/UX design is intriguing. Green is associated with growth, renewal, and harmony, making it a popular choice for conveying positivity and nature-related themes. In UI, green is often used for success indicators, confirmation buttons, or progress tracking. By using green actively in UI elements, designers can reinforce positive associations, encourage user actions, and create a sense of accomplishment within the user experience.

Instagram’s color scheme and branding:

Instagram’s color scheme plays a pivotal role in its branding strategy. The vibrant combination of purple, pink, and orange represents creativity, energy, and visual appeal. This active choice of colors helps Instagram stand out and fosters brand recognition among users. The consistent use of these colors across its platform and marketing materials reinforces Instagram’s identity as a platform for creative expression and visual storytelling. By actively maintaining this cohesive color scheme, Instagram strengthens its brand presence and resonates with its diverse user base.

Brand Recognition and Consistency

Using consistent colors for brand identity:

Consistency in colors is vital for establishing a strong brand identity. By actively using the same color palette across various brand elements such as logos, marketing materials, and websites, companies reinforce their visual identity in the minds of consumers. This recognition fosters brand loyalty and ensures that customers can easily identify and connect with the brand, regardless of the platform or medium they encounter.

Green and Instagram’s Brand Image:

Instagram’s brand image is closely associated with the color green. By actively adopting green in its logo and follow button, Instagram reinforces its brand identity. Green’s representation of growth, positivity, and action aligns perfectly with Instagram’s values as a platform for creative expression and community engagement. The active choice of green helps Instagram build a consistent brand image and fosters a positive perception among its users.

Impact of color on user perception:

Colors have a profound impact on user perception. By actively choosing colors that evoke specific emotions and associations, companies can influence how users perceive their brand and products. Warm colors like red and orange can create a sense of urgency or excitement, while cool colors like blue and green can convey calmness and trust. Understanding this impact empowers businesses to use colors strategically to create a positive user experience and foster a strong brand identity.

User Engagement and Behavior

Influence of color on user engagement:

Colors play a significant role in influencing user engagement. By actively using vibrant and visually appealing colors, designers can capture users’ attention and encourage interaction with content and interface elements. Warm and contrasting colors often evoke a sense of urgency, prompting users to take action. Conversely, cool and harmonious colors can create a calming effect, encouraging users to explore and stay longer on a platform. Understanding the impact of colors on user engagement enables designers to actively design interfaces that drive positive user behaviors.

Research on the effectiveness of green buttons:

Research has extensively explored the effectiveness of green buttons in user interfaces. Green, with its positive associations of growth and success, has shown to be highly effective in encouraging user interactions. Studies have indicated that users tend to respond favorably to green call-to-action buttons, resulting in increased click-through rates and conversions. This research highlights the active role of color psychology in shaping user behavior and emphasizes the importance of using green buttons strategically to drive desired outcomes.

Conversion rates and green CTA buttons:

The color of call-to-action (CTA) buttons significantly impacts conversion rates. By actively using green as the color for CTA buttons, businesses have observed positive results in user engagement and conversion. Green, symbolizing “Go” and positive action, prompts users to click on CTA buttons more frequently. The use of green in CTA buttons fosters a sense of trust and encourages users to take the desired action, such as making a purchase or signing up for a service. This active choice of color contributes to higher conversion rates and overall business success.

Competition and Market Research

Follow Buttons on Other Platforms.

Conducting an active analysis of the following buttons on other platforms is crucial for understanding industry trends and user expectations. By examining how competitors design their follow buttons and user interactions, businesses can gain valuable insights into what works effectively and what doesn’t. This research allows for informed decision-making and empowers designers to create follow buttons that stand out and cater to user preferences, ultimately driving engagement and platform loyalty.

Differentiation from competitors:

In a competitive landscape, differentiating from competitors is essential for success. By actively employing unique follow button designs and user experiences, businesses can distinguish themselves from the competition. Thoughtful color choices, intuitive placement, and engaging interactions can set a platform apart and attract a loyal user base. Understanding the importance of differentiation through active research enables businesses to craft follow buttons that resonate with users and enhance their overall brand value.

The impact of color on platform loyalty:

Color significantly impacts platform loyalty. By actively incorporating consistent and appealing colors throughout the user interface, platforms can create a cohesive and memorable experience. Colors that evoke positive emotions and align with brand identity foster user loyalty and encourage repeat engagement. Research has shown that a visually pleasing and well-designed platform, with thoughtfully chosen colors, encourages users to develop a sense of trust and attachment, contributing to long-term platform loyalty and user retention.


Behind the green follow button on Instagram lies in the strategic use of color psychology. The color green, associated with positive emotions and action, encourages user engagement and fosters a sense of connection within the community. By actively considering the psychological impact of green, Instagram effectively influences user behavior and strengthens its brand identity.

Author: Amresh Mishra
Amresh Mishra is the author of Techtupedia.com, a go-to resource for technology enthusiasts. With an MBA and extensive tech knowledge, Amresh offers insightful content on the latest trends and innovations in the tech world. His goal is to make complex tech concepts accessible and understandable for everyone, educating and engaging readers through his expertise and passion for technology.

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